Introduction to AI Mode
AI Mode has been available in the US for over a year now, and its impact on search behavior is significant. With over a billion monthly active users globally, AI Mode queries have more than doubled every quarter since its launch. This growth can be attributed to the new AI features in search, which are bridging the gap between traditional search engines and conversational AI.
Changing Search Behavior
The data on AI Mode usage in the US reveals some interesting insights. For instance, more than one in six searches now use voice or images, with image searches growing over 40% month-over-month. Additionally, the average AI Mode search is triple the length of a traditional search query, indicating that users are asking more complex questions. Trends data also shows that AI Mode queries related to planning have grown faster than overall AI Mode queries by 80% in the past six months.
Source
Original reporting by Google AI Blog.